Tuesday 19 April 2011

NO MORE FASHION VICTIMS T-SHIRT CELEBRATING TWENTY YEARS OF ORGANIC COTTON

Katharine Hamnett, Helvetas and the Environmental Justice Foundation team up to launch NO MORE FASHION VICTIMS
t-shirt.


Katherine Hamnett

Katharine Hamnett is an iconic British Fashion Designer, who first launched slogan T-shirts in 1983 and has been involved in campaigns since 1989 to clean up the fashion industry, with initiatives such as the “Clean Up or Die” Collection which aimed to change industry from within.  Since 1990, Hamnett has also campaigned to promote organic cotton, and after giving a speech on the dangers of conventional cotton cultivation in New York, she became involved in the launch of Environmental Cotton 2000, in association with the Pesticide Action Network, which is a research and education programme concerned with pesticides used in cotton growing.

Appalled by the fact that conventional cotton farming kills twenty thousand people per year due to accidental pesticide poisoning and millions of people a year suffer long-term acute pesticide poisoning in cotton agriculture (Pesticide Action Network), Katharine took the decision to highlight these issues and tackle these problems. Organic cotton, grown without chemical pesticides or fertilizers, and processed minus toxic dyes or other treatments, avoids many of the environmental, health and social problems associated with conventional cotton production. Organic cotton farmers can also grow food safely on their land, which they can then use to feed themselves and their families or sell to increase their income, thus providing food security. Organic farmers also report substantially higher incomes, allowing them to educate their children and gain access to health care.

She has continued to work on ethical and environmental manufacturing and on consumer awareness of the issues, producing a new line KATHARINE E HAMNETT, E for being manufactured Ethically and as Environmentally as physically possible, which is sold from her international on-line store. Katharine Hamnett has recently been honoured with a CBE by Her Majesty the Queen for services to fashion, she has also been voted as the ‘No.1 Ethical Hero’ by New Consumer magazine and regarded in the industry as “The Queen of Green” (Vogue UK).

The T-Shirts are £40 and you can buy yours from the Environmental Justice Foundation at: http://www.ejfoundation.org/page676.html  


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